Most franchise SEO losses happen during migration, not after. This checklist covers the work that protects rankings and lead flow through a replatform.
Before you build
Inventory every URL, export location data, record current rankings and lead volume, and document existing integrations. You cannot protect what you have not measured.
- Full URL inventory
- Location data export
- Baseline rankings and lead volume
- Integration inventory
Redirect planning
Map old URLs to their closest new equivalent at the page level. Avoid blanket redirects to the homepage, and keep chains to a single hop.
Metadata and schema parity
Migrate titles, meta descriptions, headings and structured data. Improve them deliberately rather than losing them accidentally.
Launch and post-launch checks
Verify redirects, crawl for errors, confirm analytics and tracking fire, test every form and routing rule, then monitor indexation and lead volume weekly for the first month.